Field notes
Notes from the work.
Direct, calm, and specific. What we see across audits, and what to do about it.
July 7, 2026
Boost Your Content Visibility with Generative Engine Optimization (GEO)
July 6, 2026
The marketing problem that isn’t a marketing problem.
The issue is rarely one missing tactic. It is usually a disconnected system. Here is how we read the whole line.
July 5, 2026
SEO vs AEO: getting found in the list, getting named in the answer
Google ranks you. Answer engines quote you. Those are different jobs, and the overlap is where the opportunity sits. Here is the difference in plain terms, and five moves to make this quarter.