Email that works the pipeline you already paid for.
Most businesses use email to blast strangers. We use it to work the contacts already in your CRM: the instant yes when a lead lands, steady touches for deals in motion, nurture for the ones that stalled, and scheduled rechecks on the leads you once marked unqualified. Four sequences, one system, run from your data. We run these sequences for manufacturing marketing and home services marketing clients.
Every contact has a next email. Most businesses send none of them.
The instant yes
The email a new lead gets the moment they raise a hand: fast, specific, and easy to say yes to. Speed to first touch decides more deals than any campaign, and it runs automatically.
In the deal
Quotes out, estimates pending, decisions dragging. Steady, useful touches that keep you the obvious choice through a long decision, without your team remembering to send anything.
Not in a deal yet
Past customers, old inquiries, people who said not now. A nurture rhythm that stays useful instead of salesy, so when the need returns, so do they.
The unqualified recheck
Leads you disqualified are not dead, they were just not ready. A scheduled recheck asks whether anything changed: budget approved, contract ended, new ownership. Nobody runs this one, which is exactly why it works.
What is an instant yes email?
The automated reply a new lead gets within minutes of contacting you, built to make the next step effortless: a booking link, a direct answer, and proof they picked the right company. Leads answered in the first hour close at dramatically higher rates, and most businesses reply the next day.
Is it worth emailing leads we marked unqualified?
Yes, on a schedule. Unqualified usually means not right now: no budget, wrong timing, locked in elsewhere. Circumstances change every quarter, and a respectful recheck email costs nothing compared to what you spent acquiring that lead the first time.
What platform do you use?
Whatever you already have, if it can do the job. We run Brevo ourselves and build there when you have nothing, but the sequences matter more than the software. We will not make you migrate platforms to justify an invoice.